The Fourth trimester

SCOPE OF WORK

MATERNITY PROGRAM BRANDING & STRATEGY

The Fourth Trimester is a group wellness program bringing together Black women and birthing folx to begin healing the wounds that trauma births have layered on their bodies. Composed of group therapy, puppetry installations, and participant-derived monologues, the group will bring light, lift the layers of pain, and regain their humanity and voice. It will also educate on the importance of advocacy for maternal health, addressing disparities in the community, and holding legislators accountable.

The visual identity is solid yet soft, feminine yet masculine, and playful yet serious. The boldness aligns with the brand's messaging, which is the need to be seen and heard. Incorporating shapes and icons representing different target audience members; women, trans-men, non-binary parents, and birthing professionals.

The visual identity is complemented with assets that can be used on workshop materials like notepads, journals, stickers, and pens, and on apparel or homeware materials like shirts, totes, mugs, and more. The wellness program was a private engagement and therefore did not require public promotion, but we wanted to ensure the participants received materials that aligned with the visual brand.