Rosier Law Group
SCOPE OF WORK
BRANDING DESIGN & STRATEGY | WEBSITE DESIGN & BUILD | SOCIAL MEDIA COLLATERAL | EMAIL MARKETING
Rosier Law Group is a boutique intellectual property law firm empowering small business owners and entrepreneurs with knowledge, protection, and the tools needed for their businesses to grow. I developed a visual identity that remixed the thought of what a traditional law firm would look like paired with a website design and build that encompasses the brand's mission and provides a breadth of knowledge to people.
The visual identity is both traditional and modern by pairing script and serif typography. While also providing a personal touch as if putting your signature on it. The accompanying assets allow the brand to express a unique personality style throughout usage.
Rooted in strategy, a digital law office was built with the purpose to educate and empower. The website is a resourceful space to acquire knowledge, gain clarity, and develop an understanding on the brand protection process. It also serves as a space to make personal connections from blog posts, both educational and fun in content.
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The visual identity is complimented with assets that build brand recognition across platforms and communication channels. Email marketing and social media being the brand's primary forms of outreach are strengthened with the established visual brand identity.
Brand Personality
All Encompassing
Ensures Protection
Intangible Value
Empowering
Visual Style
Powerful
Clean
Playful
Bright